What we do with the Word, however, is up to us. We can either let the devil steal it from us like the first two groups of people did in Mark 4; or we can let the distractions of this world choke it out, like the third group did; or we can be like the fourth group Jesus talked about: “The ones who hear the Word and receive and accept and welcome it and bear fruit—some thirty times as much as was sown, some sixty times as much, and some [even] a hundred times as much” (verse 20, "Amplified Bible, Classic Edition").
Personally, I want to be in the fruit-bearing group, don’t you? I want God’s kingdom to manifest in ever-increasing degrees in every aspect of my life. So I’ve made a quality decision to be one of those who hear the Word.
“But Gloria,” you might say, “I know people who’ve been hearing the Word for years, and their lives are still a mess!”
Then they haven’t truly been hearing.
In the Scriptures, hearing means taking to heart and understanding what’s being said. It means you get the message or receive revelation.
BVOV : 27